
Despite economic headwinds, the top 30 private independent finance firms reported a solid 22.4% increase in new business volume in 2024. With competition tightening and interest rates fluctuating, these firms are strategizing for another year of expansion in 2025.
Monitor’s Top 30 Private Independents saw another year of growth in 2024, though at a slightly slower pace than anticipated. The group collectively reported a 22.4% year-over-year new business volume increase, a solid performance in the face of economic headwinds.
Verdant Commercial Capital rounded out the top five dollar gainers with a $207.2 million gain, bringing its new business volume up from $557.1 million in 2023 to $764.3 million in 2024.
Verdant Commercial Capital CEO Mike Rooney was included in a roundtable article discussing how technology-driven service models and specialized capital flows are giving independent equipment finance companies a competitive edge against traditional banks.

Verdant Commercial Capital, LLC, one of the top 10 independent equipment finance companies in the United States, has promoted Joel Zeller to Vice President of Capital Markets after 4.5 years as manager on the Capital Markets Team.
Zeller’s promotion is part of strategic realignment within the Capital Markets Team, aimed at optimizing efficiency and aligning expertise with key initiatives. With oversight of all Capital Markets functions consolidated under Zeller, the team is positioned for even greater cohesion and effectiveness.
Recognition reflects strong performance, credit quality
Verdant Commercial Capital, LLC, one of the top 10 independent equipment finance companies in the United States, achieved a significant credit rating upgrade when Moody’s Ratings raised the ratings on three classes of equipment asset-backed securities notes sponsored by Verdant Receivables 2023-1 LLC (VERD 2023-1).
Miami University recently recognized the 50 fastest-growing private companies around the world that were founded or led by former students of the University. The rankings were based on the compound annual growth rate of companies over a three-year period. Verdant Commercial Capital was recognized at number 33 on the list.
Two of Verdant’s founders, Mike Rooney and John Merritt, are Miami University alumni.

Verdant Commercial Capital, LLC, one of the top 10 independent equipment finance companies in the United States, announced today that it has hired Steve Coleman as a relationship manager on the Industrial Team.
Coleman will assist industrial accounts, including material handling and construction companies, with equipment financing needs. He will also take on additional program management responsibilities of the KION North America program as well as procuring new programs for Verdant’s industrial vertical.
Equipment Finance Company Achieved a Record $764 Million in Originations in 2024
Verdant Commercial Capital, LLC, one of the top 10 independent equipment finance companies in the United States, announced today that it has exceeded $3 billion in originations since its inception.

This year’s Monitor highlighted 50 notable women in the equipment finance industry who were nominated by readers and hand-selected by the Monitor’s editorial board and staff. One of the Verdant Commercial Capital team was included on this prestigious list.
Kelly Wald
Assistant Vice President, Relationship Manager
Verdant Commercial Capital
“It’s important to work towards your goals while being thankful for what you have. Ambition drives progress but gratitude keeps you centered. It’s important to pause and appreciate the journey."
Verdant Commercial Capital has expanded its focus in the office technology space by adding 12 team members to its sales, operations and credit teams and opening its sixth office in Jacksonville, Florida.
Fred Carollo, Vice President, leads a veteran sales team that includes Dan Hink, Tony Luparello, Duncan MacLean, Greg Shannon, and Dan Spatuzzi. These Relationship Managers are joined by six additional newcomers to the Verdant operations and credit teams. All of these team members most recently worked at Macquarie Equipment Capital.

Each year, the Monitor highlights 40 up and coming leaders under the age of 40 in their Monitor NextGen issue. One of this year's equipment finance rising stars is one of the Verdant Commercial Capital team.
Ryan Brucker
Vice President, Relationship Manager
Verdant Commercial Capital
“The equipment finance industry offers younger generations a work-life balance while still letting them achieve their biggest goals.”